our history


Apr:Company started by Tim and Paul in Business Incubation Centre of Manchester University

May: Grant awarded


Nov: Grant awarded


May: 10th employee joins


Oct: 20th employee joins


Feb: 1st Value Alliance carrier live

Mar: Value Alliance formed

Oct: CAPA Innovation of the Year winner

Oct: WITovation Editor’s Choice Award


Apr: Belarus office opens

May: CIO 100 winner


Early: 40th employee joins

May: valuealliance.com live

Aug: Skyscanner connection

Sept: Company acquired

Oct: New CEO

Nov: Flair live


Jan: Kayak live

Feb: New CIO May: International Travel News, “Best Airline Reservation Technology”

May: CIO 100 winner

Jun: New dynamic pricing model live

Jun: New mixed direct carriers live


Jan: New CIO and CTO join team

Mar: Air Connection Platform rearchitected

Apr: Micro-services added to platform

Jun: New baggage solution, ThruBag™ rolled out in test mode

Sept: Enhanced virtual interlining added to platform

Oct: New CEO and CCOs join team

how we help


Airlines of every type can provide more ancillary sales opportunities across all digital channels and achieve revenue and expansion goals without costly and lengthy development processes.


With improved servicing capabilities, airports can increase traffic, become a self-connection destination and attract more self-connecting passengers with ThruBag™, our new baggage solution.


We connect travellers to more airlines, airports and destinations, alleviating common challenges of self-connecting itineraries and making more flight and ancillary options available.

our people

Learn how Air Black Box can help your airline or airport connect more travel.